Sports, business & technology

Lance Armstrong, Web geek

LiveSTRONG braceletThere was his digital picture, posted on a Web site, indicating that he was scheduled to speak at the 2008 Omniture Summit, a conference in Utah focusing on Web analytics. There he was again, this time being quoted on Interwoven’s site on how the content management system company “has made an effort to make both team performance and individual achievement part of the Interwoven culture.”

So in his retirement, the former cyclist now wanted to rack up a string of Webby Awards?

It turns out that has Interwoven sponsored Lance’s team at the Tour de France and other events, and that Armstrong first spoke at one of Interwoven’s conferences in 2000. His official Web site is actually a group of brands:, (Lance’s team), The Lance Armstrong Foundation (his non-profit organization promoting cancer awareness) and Team Discovery Channel (which goes straight to the Web site of his team’s main sponsor).

Sadly, Sportsbiztech was unable to obtain an interview with the seven-time Tour de France champion himself; Katherine McLane, the Foundation’s communications director, did the honors instead. Interestingly, they skipped my question about the Interwoven partnership but provided these answers to the rest:

Sportsbiztech: I noticed that you were recently involved with Omniture at their Summit in March. Can you talk about the extent of your partnership?

McLane: Lance recently spoke at the Omniture Summit, where he shared his story of surviving cancer and the history behind the LIVESTRONG movement. He also invoked upon the audience the notion of active citizenship and encouraged everyone to bridge the gap in society between what we know and where we actually are.

How have your various Web sites — personal/official, Foundation, ThePaceline — changed or influenced the way you do business?

The Internet has fundamentally changed the way we [at the Lance Armstrong Foundation (LAF)] do business. Most of our communication with constituents is now done entirely via e-mail and the Internet so we are able to reach more people in a wider geographic scope. We have also increased connectivity/interaction with the public through our newsletters, blog and Facebook and MySpace applications. Additionally, the LAF’s Web site has affected our fundraising by making it easier for people to make donations and purchase merchandise.

Are there any particular Web sites that you like to use for research and information-gathering, or as resources to promote your Foundation and other work? (social networking, other Web 2.0 initiatives, etc.)

We primarily promote the LAF through our Web site,, and our blog, As previously stated, we also utilize Facebook and MySpace to reach a wider range of people.

* * *

Although we’re disappointed that we didn’t hear from The Man himself, it’s great to see Lance and his Foundation branch out into a number of social networking initiatives. Here are the links to Lance’s official MySpace and Facebook pages (beware of the many imposters on both!):


Apr. 30 clarification: Edelman Public Relations wanted to clarify that the answers in the Q&A came from the LAF’s communications director, not themselves. This has been corrected above. Also, Edelman wanted to mention that the LAF is not involved with Interwoven, which is why that answer was omitted.


April 29, 2008 Posted by | cycling, Web sites | , , , , | Leave a comment

ESPN and the Tribeca Film Festival? No need to “Run for Your Life”…

Fred Lebow, founder of the New York MarathonSportsbiztech takes a step back from blogging about gadgets and gizmos to examine what is trying to become a New York institution: the in-progress Tribeca Film Festival. Trying to emerge from the huge shadow of Sundance, Tribeca is in its seventh year and quickly already moved away from its original roots of revitalizing an area suffering economically after the Sept. 11 terrorist attacks.

One of the ways that founder Robert DeNiro and Co. have shifted gears is to strike up a partnership with ESPN, which began last year, complete with sports-themed films, panels, contests, and an outdoor sports festival with celebrity appearances, games and promotional tie-ins with local teams. Dubbed the Tribeca/ESPN Sports Film Festival, co-founder Jane Rosenthal said at the time that “the films in this program not only tell the stories of athletes and competition, but highlight how sports can be a positive social force for bridging racial and political divides.”

At first, this convergence seemed to be a bit far-fetched, as there don’t seem to be many film snobs doubling as sports fans and vice versa. But a year later, it has suddenly made total sense. Growing up, I had always considered sports to be the original reality show, with competitive drama making much better theater than what currently passes as “reality” now. Magnify this reality on the big screen and, not surprisingly, film becomes a very appropriate technological medium with documentaries dominating the Tribeca/ESPN venture (nine out of 12 films this year, 11 out of 14 last year).

One of these is “Run for Your Life,” directed by Judd Ehrlich. The documentary focuses on Fred Lebow, the Romanian-born, disarmingly eccentric founder of what has become the New York Marathon. Completely devoid of narration, anecdotes from various friends, athletes, journalists, adversaries and even Fred himself piece together the tale of how the marathon came to be. The metamorphosis of Lebow’s escape from the Nazis to his adventures in the Big Apple is adorned with wonderful nostalgic shots of the city from the 1970’s. Lebow himself was not an athlete – “Fred ran like a duck, except he was slower than a duck,” a friend described – but was able to use his savvy to scrape together a global platform for his hobby, drawing from his experiences as a businessman in Manhattan’s Garment District and, believe it or not, his love for parties and young women.

The most pivotal and memorable part of the storyline is the buildup to the 1976 New York Marathon celebrating the U.S.’s bicentennial, detailing Lebow’s crucial decision-making as well as the involvement of the city to make the event a resounding success. After that, the story sags a bit like the middle of a long race: one too many first-person accounts and a couple of aspects of Lebow’s personal life are not necessary to the film. By the end, however, you’ll be cheering for Lebow as he literally crosses the finish line and appreciating what he did to transform the sport of running.

“Run for Your Life” screens five times at the Tribeca Film Festival (twice on Apr. 27 and once a day between May 1-3). For ticket information, go to

April 23, 2008 Posted by | movies, running | , , , , , | Leave a comment

Sports strike out in search engines?

A couple of weeks ago, Hitwise – a firm that measures online usage and data (or “online competitive intelligence”) – released its figures for March searches in the United States. Not surprisingly, in a sample of 10 million users, Google came out on top of the four engines with 67.25 percent of searches that month, followed by Yahoo! (20.29 percent), MSN (6.65) and (4.09).

But then the numbers for “category traffic” told an interesting tale. “Sports” is one of 172 different categories that Hitwise keeps track of, containing, at last count, 6,628 Web sites alone, according to Matt Tatham, the firm’s director of media relations. The percentage of category traffic from search engines for last month was just 12.93 percent, which was lower than categories like “Health and Medical” and “Shopping and Classified.” The Google numbers for the Sports category weren’t high either (for the full report, go to Hitwise’s Apr. 7 press release). Which begs the question: why?

“Search plays less of a role for the more popular sports like Football, Baseball and Basketball,” Tatham told Sportsbiztech. “We noticed that more of the outlier sports like Boxing, Soccer, Fishing, Track and Field, etc. are on average receiving more traffic from search engines year over year.”

In other words, if you’re a Yankees fan looking for the team’s official site, chances are that you pretty much already know which URL to go to without having to consult Google for help. Be afraid of the big brand. Be very afraid.

April 21, 2008 Posted by | Web sites | , | 2 Comments

Heal our heels, O Healus

Healus shoes -

Usually Sportsbiztech is the one searching for stories, but a reader contacted us wanting to pitch a story idea. How exciting!

And it happens to be a good one too:, a video Web site that features scientific solutions for everyday problems across England’s West Midlands, has created a clip hosted by European 5000m record holder Dave Moorcroft touting the benefits of the Healus running shoes. A visual account can trump any text description that I will attempt to provide, so here’s the link to the video:

The shoes, developed by Dutch marathoner Adri Hartveld with Staffordshire University in the UK, are heel-less in order to deflect the shock resulting from heels pounding the pavement. These seem to differ slightly from the Masai shoes that I wrote about last month. While the Masai shoes also have slightly curved soles, they are also being touted as casual as well as athletic footwear. This makes sense given that some of the runners that tried out the Healus shoes in the video felt like the curvature in the soles forced them to lean forward, ready to nudge them into a run.

To learn more about the shoes, go to the corporate Web site at One slight problem, though. The site claims that the shoes can be purchased at Bourne Sports in Stoke-on-Trent, but they don’t appear to be sold on the Bourne retail site…

April 14, 2008 Posted by | fashion, running | , , | Leave a comment

Sports Mirage of America

When I wrote to the press contacts for the in-progress Sports Museum of America in New York City, I asked to speak to someone about the interactive exhibits.  After all, they highly touted the museum’s technology powered by Cisco, and the museum will serve as the permanent home of the Heisman Trophy and the first women’s sports hall of fame.

Now I think I know why there has been a total lack of response.  On Tuesday night, before the sun set, I took the subway down to Wall Street solely to take pictures of the museum, which I expected to have, at a minimum, a façade or the shells of some very cool exhibits and displays.  At 26 Broadway, directly across from the famed Wall Street bull, was this:

The Sports Museum of America

Oh, so it is still “scheduled” to open this month, even though the Web site says May 7.  I walked towards the back of the building, and let’s just say that past 7 p.m. on a Tuesday night, the construction workers hadn’t called it a day:

The Sports Museum of America, under construction

So until the end of the month or the next or whenever the museum is actually supposed to open, the most that I can do is to regurgitate some of the features included in Cisco’s press release, such as the “Stadium of the Future” that will provide visitors a “sneak peek at the Cisco technologies that will make the experience of the game more intimate, interactive and immersive for fans.”

As if that weren’t ambiguous enough, the museum promises a social networking component on its Web site at, but other than the occasional chat session with a prominent athlete, it remains to be seen how this can compete with the likes of already-established sites like Facebook and MySpace.  The most promising feature is Cisco’s “TelePresence Experience,” which uses high-definition video for visitors to talk directly with celebrities.  This technology will double as a hosting solution for special events held by prominent sports figures.  On the surface, it sounds like fancy-talk for video conferencing equipment, but Cisco seems to amp this up a few notches with its digital component.

All of this is fine and dandy, but until something goes up, I’ll believe it when I see it.  At least there are other options in the area, such as taking the Staten Island Ferry, visiting the Museum of the American Indian, or taking the boat out to Ellis Island and the Statue of Liberty…

April 9, 2008 Posted by | museums | , | Leave a comment