Sports, business & technology

Interview with Athletic Scholarship Corporation CEO A.J. Hodel

Athletic Scholarship Corporation (ASC) sample profile pageThe Cleveland Plain Dealer recently published an article about the role that the World Wide Web has played in high school student athlete recruitment. The Reggie Bushes of the world tend to be outliers rather than the norm, and traditionally student athletes have had to rely on word of mouth, the marketing skills of their coaches and resourceful parents to find suitable college sports programs outside their home states.

One of the sites mentioned in the Plain Dealer article, Athletic Scholarship Corporation (ASC,, has a number of universities on its registered colleges roster, ranging from large programs like USC and the University of Texas to smaller ones like Biola University and Hardin-Simmons University. The article cited the example of Nick DiPalma, whose profile and video on the ASC site “resulted in about 40 calls from coaches within the first two weeks.” The Ohioan now plays Div. II football on scholarship at Saginaw State University in Michigan.

DiPalma is just one of more than 500 students that have been successfully recruited through the ASC site, which offers three different options for students (a free profile page, a $199 program that includes video hosting, or $499 for the works, including a highlight film that is professionally edited for the athlete). ASC founder and CEO, A.J. Hodel, spoke with Sportsbiztech in an e-mail interview about his site.

Sportsbiztech: Why did you start your site?
Hodel: I was on a flight back from Chicago five years ago and sat next to a high school athlete who expressed his frustration with his high school coach. He felt that he wasn’t getting recruited at all. He had all the size and speed to play college football. I advised him, I took his phone number, and made a Web site for him [with] highlight videos. I called all the coaches and found this young man a home.

How do you track when a recruiter makes a successful recruit via your site?
We stay in touch via phone and e-mail to find out where the athlete signed. We also can see which schools are watching the video based on login and email address info.

Who do you consider to be your closest competitor(s), if any? (National Collegiate Scouting Association). They have a great technical side like we do but they cost a great deal more.

What are some of the features of your site that makes you unique over similar recruitment sites?
Our information is verified by many sources. Also when you charge a fair price for service, you draw a nice spread of athletes. Typically the high-cost firms get the borderline athlete, and they have to hard sell and add fluff to the athlete’s ability. Also, we are the first firm to host full game footage on a platform that allows online viewing without the load time.

What are some of the biggest technological challenges that you have in meeting the demands of your clients: recruiters, parents and students?
Some computers are bogged down and video doesn’t play as well or their connection is slow in certain demographics.

Do you provide alternatives for accessing videos other than through the Web site?
We use Google Video for those needs and Mobilecast.

Do you have any future plans for the site, particularly when it comes to multimedia?
We are doing a complete overhaul. We are increasing server space and speed to host films that play faster and at a higher quality rate.

For a sample student athlete profile page on the ASC site, go to


February 19, 2008 - Posted by | college sports, Web sites | , ,


  1. […] with Kelly Kennedy, Right Fit Sports/Athlete’s Advantage Last month I interviewed A.J. Hodel, who runs the Athletic Scholarship Corporation Web site that helps Ohio student-athletes find […]

    Pingback by Interview with Kelly Kennedy, Right Fit Sports/Athlete’s Advantage « Sportsbiztech | March 10, 2008 | Reply

    • AJ Hodel and Athletc Scholarship Corporation changed my kids life and saved us over 60% a year on college. Company went above and beyond the call of duty. I will be sure you use this company when my daughter is old enough….

      Comment by Anonymous | November 13, 2013 | Reply

      • You’re only anonymous because he hasn’t ripped u off

        Comment by tim woeppel | November 17, 2013

      • How is working at NCSA trashing other companies we have seen your name on several competitor comment blogs. Trash fag hiding behind a computer

        Comment by Perry Augustine | February 5, 2014

  2. This guy is full of crap. He hires college kids and refuses to pay them for their work. Currently he is being investigated by the Ohio Department of Commerce for ripping off a past employee for three weeks of work. I wouldn’t trust this meathead as far as I could throw him

    Comment by Anonymous | July 19, 2008 | Reply

    • I worked with this firm and he staffed interns. We had many people come to interviews and became upset when they didn’t read that it was an unpaid internship…

      Comment by Richard Eastman | December 8, 2009 | Reply

    • AJ Hodel and Athletc Scholarship Corporation changed my kids life and saved us over 60% a year on college. Company went above and beyond the call of duty. I will be sure you use this company when my daughter is old enough….

      Comment by Anonymous | November 13, 2013 | Reply

  3. i have not seen any my film from the past 2 camps…. from last year

    Comment by Anonymous | April 15, 2009 | Reply

    • All camp footage is in our camp section!

      Comment by ASC CSR | December 8, 2009 | Reply

  4. Hello,

    I also worked with Hodel and he did not pay me. He never sent film to guys who attended the combine event. He is a sleazy dude. Do not work with him.

    Comment by Anonymous | June 11, 2009 | Reply

    • AJ Hodel and Athletc Scholarship Corporation changed my kids life and saved us over 60% a year on college. Company went above and beyond the call of duty. I will be sure you use this company when my daughter is old enough….

      Comment by Anonymous | November 13, 2013 | Reply

  5. Hi guys,

    Thanks for the comments on this Q&A, which I find to be very interesting. A short while back, I did some online searches to see if I could find any information about an investigation or anything else along these lines. I could find neither. I did notice that he’ll be running an event in Ohio this August:

    Comment by sportsbiztech | July 10, 2009 | Reply

    • Thanks for taking a stand on your search. People make comments on the integrity of the firm and there is nothing bad! Competitors try to tarnish us with blogs and myths but we continue to grow and help more and more student-athletes nationwide!

      Comment by AJ Hodel | December 9, 2009 | Reply

  6. Hey A.J wats up how you doing, I know you havent heard from me in a while but I really need to talk to you about Jr. Please give me a call at (330)706-8100, or (330)353-7964 at your earliest convience. Thank You I very much apprecitated it.
    Steve Gardner Sr.

    Comment by Steve Gardner Sr. | October 5, 2009 | Reply

  7. AJ did a hell of a job for my son. At the end of his senior season no college were calling to recruit him, after I got intouch with AJ at a combine in Massillon and he did and interview with my son the colleges started calling repeatedley to recruit him. He ended up getting a full ride scholarship for football and if it wasnt for AJ my son wouldnt be in college right now getting a free education.

    Comment by Steve Gardner Sr. | October 5, 2009 | Reply

    • Pleasure helping you and thanks for setting the record straight for these clowns!

      Comment by AJ Hodel | December 9, 2009 | Reply

  8. I don’t know how many people will read this blog. But I feel like I should contribute for a balanced view.

    I helped Aj Hodel with Massilon combine in December 2008. He was suppose to pay me for 1/2 of the profits that came from kickers who attended the combine. I ran the kicker portion of the event, kept the stats and submitted them to AJ. HE NEVER PAID ME. He claimed that check was lost in the mail (very original excuse).

    I am sure that he does not screw everyone over. But in my only dealing with AJ, he acted like a scumbag.

    Filip Filipovic

    Owner/Head Coach of The Kicking Coach LLC

    Comment by Filip Filipovic | April 16, 2010 | Reply

  9. Filip,

    This is the first I have heard of this? profits? The camp was a loss and was to help the kids…

    By all means submit your documentation to

    Also I know there is video sitting in our offices that was marked undeliverable and sent back to our offices.

    By the way there appear to be far better kicking instructors as your segments seemed like they have never been used before in your plans. So who is a scumbag? i have worked for AJ for a year now and hes busts his tail helping these kids. Some of you are in it for the money and others 🙂 are just trying make coin.

    Comment by ASC ACCOUNTS PAYABLE | May 2, 2010 | Reply

    • Aj, u are nothing but a scam artist. 2 bad checks totaling $4000written on your company’s checks.

      Comment by tim woeppel | November 17, 2013 | Reply

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    Comment by effolelaf | July 15, 2011 | Reply

  11. plz reply me in 10 days time

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  12. Most of these comments are negative which should be a big “heads up” for anyone that reads this. I paid money for the “gold package” but have yet to receive a single service from ASC or AJ Hodel! This is a complete scam! Buyer Beware!!!!

    Comment by alegnasue | August 4, 2012 | Reply

  13. Really I had no issues with the company. Smells like a competitor trying to trash the company?

    Comment by M. Blankenship | March 12, 2013 | Reply

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  34. He hired me and I did some work for him, he currently owes me ~$1000, and has not paid me but a $50 check when i first started working for him.

    At first, he kept saying that the checks were getting lost in the mail, although I find this highly improbable as one check made it through just fine. After this, I set up a direct deposit for my bank account. He told me that it would take a few days to post.

    It has been 5 weeks since I last heard from him, and now he has my bank account information and never paid me. I shut my bank account down just in case, but I have a good feeling this guy is either using employees bank information or selling it. He was VERY adamant from the start about giving him my bank info.

    Any information or help towards this guy would be appreciated. It seems he has been doing this to a whole crowd of people across the nation.

    I also noticed that across a very wide platform of blogs and reviews, I’ve noticed the same posts over and over again, all by “Anonymous”. For example:

    “AJ Hodel and Athletc Scholarship Corporation changed my kids life and saved us over 60% a year on college. Company went above and beyond the call of duty. I will be sure you use this company when my daughter is old enough….”

    It’s a good thing I have experience with web code and hacking and such, as I just traced all of these IP’s to the same IP address. It also happens to be the same IP as the user AJ Hodel on this blog. Like everyone has said, this dude is a major scam artist, he owes a TON of money to people, and a civil suit should hit him pretty soon if I get my way.

    Taylor Shawn

    Comment by Taylor Shawn | April 11, 2014 | Reply

    • Taylor is so experienced and seasoned he can’t even do a simple job right and then has some major anger issues. Poor kids over at Wichita get coached by this guy? My council looks forward to dealing with this character!
      Can’t communicate professionally. Slanders me and the firm and can’t even keep a cell phone on to communicate with? #bushleague

      Comment by AJ Hodel | April 16, 2014 | Reply

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