Sports, business & technology

Interview with Kelly Kennedy, Right Fit Sports & Athlete’s Advantage

right-fit-sports.gifLast month I interviewed A.J. Hodel, who runs the Athletic Scholarship Corporation Web site that helps Ohio student-athletes find suitable college sports programs. This month Kelly Kennedy talks to Sportsbiztech about Right Fit Sports (, a recruitment Web site for which she serves as a regional manager. Also the president of her own recruiting service Athlete’s Advantage, Kennedy has an MBA in sports marketing from the University of Oregon and was the head women’s basketball coach at the University of Akron from 2002-2006.

“I wanted to help athletes to be sure they are “chasing” the right level and help them find a good fit athletically and academically,” Kennedy said. “I then teamed up with Right Fit Sports, which is an outstanding tool for athletes to use to navigate the entire college search and recruiting process.”

More than a recruitment site with student-athlete profiles, Right Fit Sports includes an extensive national database detailing the sports programs offered at each school. For example, the Fashion Institute of Technology is better known for graduating fashion designers, but the school happens to offer intercollegiate and intramural opportunities in basketball, tennis and volleyball.

The site also has a lengthy section on how to finance a college education, which is particularly helpful in light of today’s latest New York Times’ article in a series about college sports scholarships. Right Fit Sports addresses some of the perceived realities that the article raises, such as full scholarships being handed out by the truckload (not true – the average award is a little less than US$9,000 a year for an NCAA institution, where tuition and fees can run from $20,000 to $50,000 a year according to The Times).

And the last thing Kennedy and Right Fit Sports want to do is clean out the wallet before the student-athlete even starts college. “In the competitive business of college sports recruiting, there are some credible [services] and some scams out there,” she said. “Nearly all the services that are out there are “recruiting companies” that provide nothing more than an athletic portfolio and claim that ‘X, Y, Z’ colleges are using their services. They can cost as much as $6,000 for an athlete to use their service. An easy way to debunk these companies is to ask them which colleges use their service and then contact that college and ask them. They will more than likely tell you they do not. “

Right Fit Sports has a basic free service and a premium service that costs $250. “We provide the entire package needed for the athlete,” Kennedy said. “The portfolio – including video and official transcripts – the detailed college search tool, financial aid knowledge, the ability to contact coaches, a library of knowledge and sport-specific recruiting tips from college coaches sent to our members on a regular basis. We also provide support by offering seminars to help educate the athletes in the recruiting process and how to most effectively use the Right Fit Sports system.”

The free service allows students to create profile pages and upload video, the latter being the biggest challenge for Kennedy much like it is for Hodel’s Athletic Scholarship Corporation site. To address this, Kennedy has partnered with Eyespot (, a community-based site video site that provides free video editing, mixing and sharing software.

“The ongoing challenge is making sure that we continue to make the process as easy as possible,” Kennedy said. “Right Fit Sports is poised to change the way that college and athletes find each other.”


March 10, 2008 - Posted by | college sports, Web sites | , ,


  1. Before you spend one cent with ASC, do a thorough Google search on A.J. Hodel, including his past with Platinum Warranty in Cleveland (“Platinum Tony”), and the used car lot he abandoned in Cuyahoga Falls (without getting titles to his customers). A good search on this guy will keep you up most of the night !! Then decide if this is the guy you want dealing with your kids or your athletes.

    Comment by Intheknow | October 9, 2009 | Reply

  2. A google search shows video and comments from high school coaches and colleges about the efforts put forth and results…

    There are two sides to a story and I know this company very well as they helped my two kids in this process.

    I think a tabloid approach about successful people is a dirty game and anyone that has had a executive level job understands that they are going to take the heat…

    Did I mention it was a tabloid that promotes sex, drugs and rock? Really….

    Comment by RealityShow | December 9, 2009 | Reply

  3. AJ Hodel hired me through a freelance site. Yes its true he is the CEO of Athletic Scholarship Corporation. My job was contacting athletes via Social Media and Email for a scholarship. He just scammed me. He never pay for my work. He keeps on giving a day to pay but he is not cooperating. It was 2018 and till now I still haven’t get paid. Wondering why he do that so I tried to search for his name online and Ive read a lot of scam messages about this person. Never trust this guy.

    Comment by Anonymous | January 28, 2019 | Reply

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